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Novato, Calif.-based Fireman’s Fund Insurance Co. named Brian Cesario as western zone personal insurance executive.

Cesario will lead Fireman’s Fund’s western zone for personal lines insurance. He has underwriting and distribution responsibility for the personal lines business, which focuses on the specialized needs of the high net worth market in the western zone. He will be located in Southern California.

Cesario has 27 years of insurance industry experience. He started in underwriting, sales and branch management positions with The Hartford on the West Coast. He then moved into senior sales management roles, including positions managing a regional sales office, developing and directing sales effectiveness strategies and managing the western zone for personal insurance.

Fireman’s Fund is a member of the Allianz Group, one of the world’s largest providers of property/casualty insurance.