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American International Group today revealed what the company described as “a refreshed ÌìÃÀÍøÕ¾´«Ã½´«Ã½ logo,” featuring a modernized design and new color palate.

The updated logo will begin appearing widely in the company’s advertising and marketing later this fall, according to the announcement.

The refreshed ÌìÃÀÍøÕ¾´«Ã½´«Ã½ logo will be used in a limited capacity until the company completes the rebrand of its property/casualty and life and retirement segments later this fall.

When the rebrand is complete, ÌìÃÀÍøÕ¾´«Ã½´«Ã½’s property/casualty segment, currently named Chartis, will become ÌìÃÀÍøÕ¾´«Ã½´«Ã½ in most locations.

The company’s life and retirement segment, currently known as SunAmerica Financial Group, will become ÌìÃÀÍøÕ¾´«Ã½´«Ã½ Life and Retirement.

“ÌìÃÀÍøÕ¾´«Ã½´«Ã½’s clients, investors, and the general public are increasingly recognizing that ÌìÃÀÍøÕ¾´«Ã½´«Ã½ has made America whole plus a profit,” said CEO Robert Benmosche.

“Our new logo reflects a rebuilt and forward looking ÌìÃÀÍøÕ¾´«Ã½´«Ã½ – contemporary, dynamic, transparent, and revitalized. Every day, we are working to build on that accomplishment by continuing to innovate, while providing our clients with outstanding products and services.”

ÌìÃÀÍøÕ¾´«Ã½´«Ã½ is a leading international insurance organization serving customers in more than 130 countries. The insurer, which received a $182 billion bailout from the U.S. Treasury Department in 2008, has repaid most of the government’s bailout funds. The Treasury’s latest stock sale in September lowered the U.S. government’s ownership of the company to 16 percent.

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