The ÌìÃÀÍøÕ¾´«Ã½´«Ã½ Companies will begin marketing its directors and officers (D&O), errors and omissions (E&O), employment practices (EPL), fiduciary (PTL) and fidelity liability insurance and services under the new ÌìÃÀÍøÕ¾´«Ã½´«Ã½ Executive Liability brand.
These offerings, which traditionally have been marketed under the National Union Fire Insurance Company of Pittsburgh, Pa. name, will continue to be underwritten by the ÌìÃÀÍøÕ¾´«Ã½´«Ã½ Companies.
“Branding these market-leading products under ÌìÃÀÍøÕ¾´«Ã½´«Ã½ Executive Liability helps insurance brokers and an expanded customer base more clearly identify our products and services,” said John Q. Doyle, president and chief executive officer of ÌìÃÀÍøÕ¾´«Ã½´«Ã½ Executive Liability.
ÌìÃÀÍøÕ¾´«Ã½´«Ã½ Executive Liability will launch a new ad campaign and re-vamp applicable Web sites and collateral materials to support the marketing initiative.
Source: American International Group, Inc.
Topics ÌìÃÀÍøÕ¾´«Ã½´«Ã½
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