Valley Insurance Agency Alliance (VIAA), a network of over 120 independent insurance agencies in Missouri and Illinois, has hired Lauren Davis as director of Marketing.
In this position, she will design and execute digital marketing strategies and campaigns for VIAA and assist member agencies. Davis also will oversee the marketing efforts of VIAA sister company, St. Louis-based POWERS Insurance & Risk Management.
Prior to joining VIAA, Davis worked as a trauma nurse at University of Missouri Hospital, a realtor for a local real estate brokerage, and escape room business owner in Columbia, Mo.
Founded in 2006, VIAA generates more than $200 million in written premium and is the regional founding member for the Strategic Insurance Agency Alliance (SIAA), a more than $8 billion national alliance.
Source: Valley Insurance Agency Alliance
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