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Minnesota safety officials say the number of pedestrian deaths has risen sharply this year.

Twenty-three pedestrians have died in Minnesota this year — the deadliest in the last five years. Last year at this time, 14 people had died after being struck while walking on Minnesota streets or roads.

This month, the state will launch its first pedestrian safety campaign in nearly 15 years. The Department of Transportation’s campaign reminds drivers to stop at crosswalks and look before turning a corner. It also urges walkers and runners to make eye contact with drivers before crossing. The Star Tribune says MnDOT’s campaign includes billboards, bus signs and radio ads.