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Kansas-based Brooke Credit Corp. recently announced a new brand initiative and visual identity, along with the launch of the company’s new website .

According to Brooke’s written statement the launch of the new brand is effective immediately, and, while the company will continue to operate under the legal name Brooke Credit Corp. for a short period of time, all future business activity will refer to the company as Aleritas Capital. Brooke Credit plans to present for vote to its shareholders a change of its legal name and articles of incorporation at the upcoming shareholder meeting scheduled for sometime in early 2008.

In addition to the announcement regarding re-branding initiatives, Brooke Credit also announces its goal of achieving $1 billion in loan portfolio balances during 2008.

Mick Lowry, Brooke CEO said, “We believe that our target markets offer tremendous growth opportunities, as local businesses in the insurance and death care industries have been underserved by traditional lenders over the years. We are committed to loaning money to underserved business owners, as evidenced by our bold objective of achieving a $1 billion portfolio during 2008…”

According to Lowry during 2007, management spent considerable time positioning the company for growth by evolving the company’s lending and risk management platforms, expanding its staff and recapitalizing the company through the merger with Oakmont Acquisition Corp. Re-branding and the corresponding launch of an aggressive marketing campaign reflect the next stage of positioning the company for growth in 2008 and beyond, he said.

Source: Brooke Corp.