Unitrin Direct Insurance Company, a new auto insurer headquartered in Vista, in suburban San Diego County, has officially launched its initial sales campaign in Pennsylvania. The company has started a series of radio, TV and direct mail advertisements throughout that state.
Unitrin Direct sells auto insurance directly to Pennsylvania consumers through its Vista call center and Internet web site Although Unitrin Direct is headquartered in California, it will initially concentrate its marketing efforts on the East Coast, with plans to add other large states there by the end of next year. The company began operations in early 2000 and has spent the past few months building up its infrastructure.
This process has included assembling a staff of nearly 100 licensed insurance sales professionals, information technology experts and other support personnel.
Was this article valuable?
Here are more articles you may enjoy.
Viewpoint: Japan’s $550B Bet on America—What it Means for the US Insurance Market 
Oil Trader CFOs Say Hormuz Closure Driving Wave of Disputes 
Florida Needs More – Much More – Wind Mitigation, Say Experts at OIR Summit 
Hedge Fund Money Is Reshaping a 180-Year-Old Insurance Model 
