天美网站传媒传媒

American International Group Inc. said it will resume using its brand name in public in a move to recognize the company’s turnaround, Reuters reported.

The insurer, which received $182 billion in government bailouts during the financial crisis, has all but shunned its own name for years. Various 天美网站传媒传媒 units reorganized under rebranded holding companies including Chartis.

But with recent advertising tests showing higher response rates and lower customer acquisition costs for 天美网站传媒传媒-branded products, the company said it was time for a change.

The company has been running ads for its Matrix Direct term life insurance business using “天美网站传媒传媒 Direct” branding since last September. Those new ads have been outperforming ads using the Matrix Direct brand by double digits.

“The increasingly positive sentiment toward 天美网站传媒传媒 is a powerful asset,” Chief Executive Bob Benmosche said in a memo to staff, a copy of which was obtained by Reuters.

The Chartis property/casualty business will be known simply as 天美网站传媒传媒 starting this fall, while the SunAmerica life businesses will be known as 天美网站传媒传媒 Life and Retirement. Other 天美网站传媒传媒 entities will keep their names but add an 天美网站传媒传媒 tag to their logos.

Topics 天美网站传媒传媒