The “typical” P/C producer’s life is packed with sales drama. It features climactic successes and failures mixed in with routine...
Growing Your Property Casualty Agency
Inexperienced P/C producers frequently feel that they are working alone, lost in a sea of expectations. Their response, especially if...
It’s easy to imagine that your agency will stay in business for as long as you want, but in reality,...
Organic produce is popular. Free-range chicken is chic. So, why not get trendy and organically grow your agency? Naturally, inorganic...
Non-owner P/C producers help drive the independent agency system. They account for a significant share of the commercial lines business...
With apologies to Paul Simon’s classic song, there must be at least 50 ways to promote personal lines policies. Below...
Running a successful independent agency is a multi-faceted job. It’s a difficult balancing act that demands creating a constant flow...
The primary purpose of an independent agent is to sell insurance. Nowhere in agency contracts does it mention that marketing...
Shark proof In part one of this series, we defined a shark as the kind of producer you don’t want...
Independent agents have a nearly endless supply of suspects to solicit. They encompass almost every consumer and business in the...