Over the last several years, it seems marketing departments are taking on added responsibilities – in many cases, this includes...
Insurance Journal Ad & Marketing
There is one industry event I look forward to more than any other during the year. It’s the Insurance Marketing...
Increased frequency = increased recall. That’s the frequency effect. Let’s look at some concrete examples. Each year, Insurance Journal magazine...
It’s not new news, but the United States Department of Labor reported at the end of February 2011, there were...
Does your company have web analytics software in place? If not, then let this be a wake-up call. You are...
Last week an email went out to the company congratulating me on 21 years with Wells Publishing, Inc. Now this...